WHAT WE DO
We make it easy
“The goal is to turn data into information, and information into insight.”
“Information is the oil of the 21st century, and analytics is the combustion engine”
“Errors using inadequate data are much less than those using no data at all.”
“The most valuable commodity I know of is information.”
“In the end you should only measure and look at the numbers that drive action, meaning that the data tells you what you should do next.”
“Numbers have an important story to tell. They rely on you to give them a voice.”
“You can use all the quantitative data you can get, but you still have to distrust it and use your own intelligence and judgment.”
“Statistics are like bikinis. What they reveal is suggestive, but what they conceal is vital.”
“Not everything that can be counted counts, and not everything that counts can be counted.”
“War is ninety percent information.”
“Above all else, show the data.”
“Big Data is like teenage sex: everyone talks about it, nobody really knows how to do it, everyone thinks everyone else is doing it, so everyone claims they are doing it.”